Our methodology

Useful profiles need evidence, dates, and clear boundaries.

We organize public business information around homeowner decisions. Companies can claim and improve their records, but sponsorship never changes the organic fit order.

  1. 01

    Discover public records

    Seed records can come from maps, company websites, professional associations, licensing sources, and other public pages.

  2. 02

    Normalize the basics

    Names, locations, URLs, phone numbers, service areas, and provider models are standardized before a profile is published.

  3. 03

    Enrich for project fit

    AI can help extract specialties, project evidence, process details, and service-area signals. Material facts still need a visible source and review state.

  4. 04

    Invite the company to claim

    Owners can correct details, identify source conflicts, and add first-party material. Claimed does not mean endorsed.

  5. 05

    Date every verification

    Licenses, insurance, associations, and other time-sensitive details should show when they were last checked.

What the labels mean

Public source

Gathered from a page anyone can inspect.

Owner supplied

Provided or confirmed by the business.

Source verified

Reviewed against a named source on the date shown.

Sponsored

Paid placement, clearly labeled and separate from fit ordering.